Who We Are
This website, Gym Gear UK, is operated by NicheForge Ltd. Our website address is: https://gymgearuk.co.uk.
We are committed to protecting your privacy and handling your personal data transparently in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What Data We Collect
We may collect and process the following data:
- Analytics data — anonymised information about how you use our site (pages visited, time on site, browser type, device, approximate location). We use Google Analytics with IP anonymisation enabled.
- Newsletter subscribers — if you sign up to our newsletter, we collect your email address. This is stored securely with our email provider (MailerLite) and used solely to send you our newsletter. You can unsubscribe at any time.
- Comments — if you leave a comment, we collect the data shown in the comments form, your IP address, and browser user agent string to help spam detection.
- Cookies — see our Cookie Policy for full details.
How We Use Your Data
- To improve our website content and user experience
- To send you our newsletter (only if you have opted in)
- To respond to enquiries you send us
- To detect and prevent spam or abuse
Legal Basis for Processing
We process your data on the following legal bases:
- Consent — for newsletter subscriptions and non-essential cookies
- Legitimate interest — for analytics to improve our site, and to protect against spam
Data Retention
We retain your data only for as long as necessary:
- Analytics data: 26 months (Google Analytics default)
- Newsletter data: until you unsubscribe
- Comment data: indefinitely, or until you request removal
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your data
- Object to or restrict processing of your data
- Data portability
- Withdraw consent at any time
To exercise any of these rights, please contact us at contact@nicheforge.uk.
Third-Party Services
We use the following third-party services that may process your data:
- Google Analytics — website analytics (privacy policy: policies.google.com/privacy)
- MailerLite — email newsletter service (privacy policy: mailerlite.com/legal/privacy-policy)
- Affiliate networks — we participate in affiliate programmes including Amazon Associates. These may use cookies to track referrals. See our Affiliate Disclosure for details.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with the updated date.
Last updated: 2026